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09.04.2018BIOFOREVER: Detailed evaluation of GreenPremium prices for bio-based products along the value chain
In the framework of the European project BIOFOREVER (www.bioforever.org), nova-Institute has conducted a second survey round on GreenPremium prices for bio-based products and related questions.

Results have been published in a paper which can be downloaded for free at https://bioforever.org/sites/default/files/publications/2018-03/Detailed-eval-GreenPremium-prices-for-bb-prod-along-value-chain.pdf and www.bio-based.eu/markets. The study will be presented by Michael Carus, Managing Director of nova-Institute, at the 11th International Conference on Bio-based Materials 15-16 May in Cologne, Germany (www.bio-based-conference.com).

Almost 70% of industry experts report GreenPremium prices for bio-based products. Most of the participants (42%) considered the GreenPremium to range between 10-20%, 22% indicated a price premium of 20-40%. The GreenPremium is not limited to a certain period, almost 60% of the respondents expect no time limit for GreenPremium at all. A comparison of results of the different surveys from 2013, 2016 and 2017 shows that overall, the response patterns have changed only little.

The most important driver for GreenPremium is not very surprising: a positive green image, but also other relevant drivers were found in the survey: Touch of innovation and enhanced attention at media. Additionally, single value-adding factors were named by the participants. The highest ranked factor determining the GreenPremium price is the “Higher bio-based share of the product“ (64%), followed by “Lower greenhouse gas emissions” (46%) and “Biodegradability” (46%).

About the project:
The main objective of BIOFOREVER (BIO-based products from FORestry via Economically Viable European Routes) is the technical and economical demonstration of five different value chains from feedstock to final product. Within this framework, several conversion technologies will be demonstrated up to pre-industrial scale for several types of feedstock while commercialization routes for the most promising value chains will be delivered. The BIOFOREVER project has received funding from the Bio-Based Industries Joint Undertaking (BBI-JU) under the European Union's Horizon 2020 research and innovation programme under grant agreement No. 720710.
www.bioforever.org


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